Head of Marketing at Citizen


Head of Marketing

Full-Time in New York, NY

Who we are

We are a tech startup based in Downtown Manhattan, backed by top-tier Silicon Valley venture capital. Our mission is to keep people safe and informed. The Citizen app for iOS and Android provides instant alerts about incidents and events happening around you and creates total transparency with live video and real-time updates

Who you are

You may be right for this role if most or all of following describe you:

  • You are a data-driven, scrappy, self-starter. You don’t wait for someone else to identify problems before you get to work. You know how to slice and monitor data to measure engagement with your content, and can weed through the noise to get to the core of what needs to be done. You thrive when you get to both strategize and implement your own recommendations.

  • You’re a creative jack-of-all-media-trades strategist. You have a gift for telling stories and you are comfortable navigating the worlds of old and new media to develop a cohesive communications plan. You know how to create balanced narrative that connects with a variety of demographics. You love tackling thought leadership initiatives and handling crisis communications.

  • You are a master with words. You can use the written and spoken word to communicate a message in succinct and compelling terms. You’re polished and confident when you speak, and clear and succinct when you write.

  • You produce high quality results – even while moving fast. You can juggle interdependent deadlines and work across functional areas, while still paying attention to the details. You care about the little things like spelling, grammar, and precise communication. You don’t let emails and priorities fall through the cracks.

  • You are a flexible, humble collaborator. You thrive in a fluid job environment where your job description changes constantly and no team member is afraid to offer or ask for help. You enjoy learning, even from mistakes. You excel in a role where you regularly get out and talk to new people, and you get along with personalities of all types.

What you’ll do

You’ll play a multi-faceted role in establishing Citizen as the leading crime awareness and crime prevention platform. Your primary focus will be to kickstart our content distribution engine.

  • Content Partnerships

    • Develop new revenue channels and drive value across the lifecycle of our video content.

    • Build relationships with media and news organizations and ensure that content is used in a way that reflects our mission and values.

  • Content Marketing

    • Build a content marketing strategy that spans new and old media, communicating the essence of our values, our community, and the vision for our products.

    • Implement your strategy, developing blog posts, videos, and other written and recorded thought leadership pieces that connect with a number of diverse demographics.

    • Own the Citizen narrative and iterate on our storytelling as we learn what is and isn’t working.

    • Coordinate with local media to gain the right publicity for our platform.

  • External Communications

    • Develop press releases and help coordinate launch strategies when we launch new features and expand to new areas.

    • Monitor social media and online reviews and craft timely and clear responses to any critical feedback on our products.

    • Produce timely and appropriate communications in the event of a crisis or major incident involving our community.

Perks of joining our team

  • Work with openly passionate, smart people on big ideas backed by top-tier VCs

  • Competitive salary

  • Competitive equity, currently seed stage

  • Experienced team of startup veterans

  • Full benefits

  • Flexible vacation policy